What is the primary role of an insurance agent?

The primary role of an insurance agent is to sell, service, and provide information about insurance policies. Insurance agents act as intermediaries between insurance companies and clients, helping individuals and businesses find appropriate coverage that meets their specific needs. They assess the needs of potential customers, recommend suitable insurance products, and guide clients through the application process.

In addition to sales, agents also play a crucial role in servicing clients after the sale. This involves answering questions about policies, helping clients understand coverage details, and assisting them with renewals or modifications to their policies as their needs change. Providing exceptional customer service is essential for building trust and maintaining long-term relationships with clients.

While developing new insurance policies, managing claims, and conducting market research are important functions within the insurance industry, these activities are typically carried out by other professionals within the company, such as underwriters, claims adjusters, and market analysts. The agent's focus is primarily on serving the customer and facilitating the sales process, which is why this role is fundamental to the insurance distribution channel.